While 2020 was challenging in so many ways, our Knockdown Earbuds journey is making great progress as we head into 2021.  For those you who don’t know, I started this journey in 2019 with an idea to fix a problem around training and now Knockdown Earbuds are becoming a reality.  First, I expanded the executive team to bring on-board Jon David “JC” Cunningham as the Chief Financial Officer in March 2020 and Frank Trevino as the Chief Digital Officer in May 2020.  Both bring great startup and technology experience that rounds out our solid executive team.  In September, we formed a team of athletes to pilot test our prototype and as they put the earbuds to the test, we gained positive feedback.  Today, we are now working on version 2.0 (v2) with an expected consumer rollout in March 2021.  And our website is now up and running with social media gaining traction every day as we build our Knockdown community.

We look forward to 2021 with high expectations as our Knockdown Earbuds hit the market in full force.  As we gear up, I want to thank the community we are building and your efforts to make all of this possible.  Without you, we would not be where we are at today.

I want to wish everyone a Happy New Year full of prosperity as we say goodbye to the challenges we all faced in 2020 and open the next chapter in a new year of opportunity in 2021.  We are all different, so whatever you do to make 2021 great, remember that it’s all about you and those around you, so make it great and remember to make it your own.

It’s Your Fit,

Sassan